In order to successfully satisfy the target market, Wiesenhof completes an ongoing range of various market research initiatives into the product mix required on the menu and its pricing. We hold customer focus groups and send out questionaires to our staff, our Franchisees , and to customers, and welcome feedback on our menus and suggestions and new dishes.
We would look at menus of similar coffee shops, Cafés and restaurants in South Africa , but also look to the international markets for new trends, and to various Trade shows , the internet and trade magazines.
There should be a price range of items so that everybody, regardless of their economic position can buy product at the outlet. There should be an appreciation of the various customer groups needs, eg healthy food, vegetarians, perhaps looking at people with dietary requirements such as diabetics, separately packaged prepared halaal items if the demand is there, etc .
Sales of each item are recorded through the point of sales system, thus identifying the high and low sellers, the low sellers can then be removed or modified, or new items added.
The menu content and pricing is generally reviewed twice per year.
All stock is sourced from approved suppliers to ensure that the product presented meets the highest standards. The coffee products will utilize Wiesenhofs own coffee blends, direct from our own Roastery.